Team member

Matt Kay



Why FITISM Exists

Where we're going, why we exist and how we behave

The Best Way To Train

Is it possible to look like a physique competitor and have the aerobic capacity of a runner?

Don’t Believe The Hype

The damaging impact of consistency & discipline

It’s Not Me. It’s My System.

If you never seem to make healthy habits stick try this

Things I Care About In My 40’s

That I Didn’t Care About In My 30’s

I Did That Workout On Monday

Why frequently changing your workouts could be harming your results

How To Make Your Resolutions Stick

Ask yourself these 3 questions to help turn your New Years resolutions into long term habits

How To Set Great Goals

4 steps to avoid setting terrible goals that you will never achieve

3 Steps To Lose Weight & Get Rich

If it's as easy as 1, 2, 3 why isn't everyone doing it?

Goals Are For Losers. Systems Are For Winners.

Are you putting too much energy into the end goal and not enough into the system needed to achieve it?

What Does 'Being Fit' Look Like?

4 ways to help you approach fitness in more reasonable way

Routine Flexibility

A powerful weight loss skill no one talks about

3 Ways To Get Fit With More Chill

Allow exercise to become part of your life without it taking over

How To Train For A 5k Run (part 1)

Find out how Bakewell Personal Trainers quest to run a sub 20 minute 5k is going after 12 weeks of training

Aesthetics & Running: Is It Possible To Have Both?

Personal Trainer in Bakewell show's you how to build a great looking body whilst also improving your running performance.

5 Reasons You’re Not Progressing In The Gym

If you go to a gym in Bakewell or a gym in Wilmslow and your body is not changing here are 5 reasons why and what to do about it

6 Surprising Weight Loss Mistakes

6 fat loss mistakes the people of Bakewell and Wilmslow are making right now

How To Achieve Almost Anything

Learn how to achieve anything you want even when things don't go to plan 93% of the time


A 2 phased approach to help you live your life in the body you want

Crash Dieting

How crash dieting can work for you and 4 powerful ways to lose weight fast

Winning Is Not The Goal

Learn the rules of the game so you can keep playing

An Imperfect Moving Average

Why an imperfect state of being is the best way to live your life

Why Runners Run

Understanding the mind set of successful people

How Fat Loss Works

Why all diets work (eventually) and the hierarchy of fat loss

Should I Eat Vegan?

How to approach dieting decisions

The Trade Off

What you must ‘trade’ in order to look a certain way

How To Get Better At Running

I asked 4 of my running mates how they got so good at running. This is what they said...

How To Lose Fat

2 simple steps to take your fat loss to the next level

A New Diet Is Not What You Need

Why talent is not enough, playing in the premier league and finding your purpose

Falling Off

How to never ‘fall off your diet’ and the best mental approach for losing weight

It's Our 8th Birthday

8 years of business lessons since opening our first FITISM gym in 2013

Accelerate Fat Loss

How to accelerate fat loss and getting what you want

Fake It

Why faking it before you make it is an essential approach to a lean, fit, healthy body

A Beautiful Science

You need reminding more than you need to be taught

Fat Loss Lessons

Fat loss lessons found in uncommon places

How To Win

How to win on bad days and the power of a workout community

Rock Bottom

How to get in shape when your motivation is rock bottom

Who Not How

Who not how and why you should stop trying to change your behaviours

Habits That Last

A simple approach to developing healthy habits that last a lifetime


Why your goals could be making you fat and what to do about it

About Me

Matt Kay

I started FITISM back in 2005 as a fresh faced personal trainer with big dreams. I am incredibly proud what FITISM has become and we work harder now than we ever have to make it even better.