1. What is your greatest life achievement?
Other than my wife, my daughter and my family my entire life is dedicated to my little business; FITISM. I’m so proud for what it has become, the fantastic team it has formed and the community of incredible people we serve every day.
2. What is your greatest fitness achievement?
My fondest fitness/sporting moment was winning the under 12s football league cup final for Baslow against Tideswell. That was a great day.
3. Why do you work for FITISM?
I have to ;)
4. What are your fitness goals right now?
To be stronger than JT in deadlifts, squats and bench press. I am currently failing miserably. After that I am determined to master Olympic lifting.
5. What part of your body do you hate the most?
Skinny legs - but I’m working on those!
6. What part of your body do love the most?
My stubborn brain - I might not be the smartest, fastest, strongest or fittest but I’m pretty pleased how I’ve overcome a lack of natural talent and achieved a fairly decent level in sport, fitness and work.
7. What did you eat for breakfast this morning?
3 eggs scrambled using coconut oil, 1 mackerel fillet, 5g fish oils, 2 HCL caps, 1 nutri-calm cap, 5ml apple cider vinegar and a whey protein shake
8. What’s your idea of the ultimate cheat meal?
That’s easy... Gourmet burger with all the trimmings to satisfy my weakness for fancy fast food.
9. What have you done or achieved that we might not know about?
I used to be so skinny I weighed the same as my wife Sarah. I was one skinny guy!
10. What’s your most embarrassing moment?
I think I must have wiped them all from my memory... I’m sure my wife will be able to tell you loads!
11. Why and how did you get into health and fitness?
I was born into it really. My first sporting love was for football but as I went through school I found it hard to commit to just one sport. I loved everything, tried everything and became fascinated by extreme sporting and fitness achievements and challenges. Thinking about it I can’t really remember a time I wasn’t obsessed with fitness and sport. So much so I spent every penny I earned and borrowed tens of thousands of pounds for the first 5 years out of uni to travel the world to learn from as many fitness and health guru’s I could find. And I’m still doing it. I’m officially a fitness geek!
12. What is your favourite exercise?
That’s easy. The one that achieves the biggest gains for a single movement... A heavy back squat!
13. Who is your fitness role model?
Gosh, I have loads. I guess at the moment (as I have a big interest in strength training and olympic lifting) it has to be the Russian Olympic Lifting athlete, Dmitry Klokov
Matt... The truth in Ali's Honest and always correct opinion...
Where to start! Matt is the founding owner of FITISM previously born2move and it might be obvious to say but none of us would be where we are today without Matt.
Matt was once an extremely talented GB Triathlete (I can testify to this as when we first met he was 3 stone lighter and kicked my ass on hill sprints up and down to chatsworths hunting tower) his passion for exercise then gave birth to born2move and eventually FITISM.
Having Matt as our leader is possibly the most reassuring feeling you can have and mainly because he never plays the boss card rather he leads by example but mostly leads by allowing everyone around him to flourish and take the lime light whilst he does the hard yards in the background.
Most of you that have trained with Matt will know he is an exceptional personal training who knows his stuff... It most definitely doesn't stop there he is genuinely THE most knowledgable trainer I have ever met and ive met a good few including some of Londons top trainers. If ever a client has a problem Matt knows the answer.
Guessing a number of you knew that though so maybe what you don't know is that Matt is the most fair, understanding, modest and loyal guy you will meet, which I think is quite rare for most bosses and business owners. Matt gives 110% to his team, he supports them, encourages them, strokes their egos (mainly mine) and genuinely does absolutely everything he can to make them better Trainers/ Foodies but also give them a job they love and can be proud of long before any personal thought for himself. He never asks for anything in return other than we serve our clients to the best of our abilities.
Blimey enough praise I think though. I'm pleased to see even Matt couldn't bring himself to say anything too bad about me but I'm afraid I can't allow him to get away with not answering the embarrassing moment question... Matt was once politely asked to leave a rather nice bar for falling asleep in the toilet... He works so hard we will let him off though!